Marketing Blog
Booths, Banners, and Budgets: How to Prep For Your Next Conference Exhibit
In the marketing world, conferences and networking events are considered some of the most lucrative marketing opportunities available. But to non-marketers, they can look like a money pit. Events embody the “gotta spend money to make money” sentiment, which can be scary–how do you know you’ll actually make the money? When you do them the…
How to Fix Your Management Company’s Negative Reviews
Most management companies have a few things in common: a dedication to the industry, a passion for cultivating healthy, harmonious communities…and no small amount of negative online reviews.
Is Your Content Solving Problems? How to Meet Boards Where They Are in the Buyer Journey
Not everyone is ready to buy the first time they encounter you. But if you can create content for each stage of the buyer journey you can meet them where they are in the process.
3 Ways to Make the Most Out of a Conference
Rest is important, but don’t lose the momentum! There’s a lot to be done after a show wraps up that can help you make the most out of your conference experience (not just for CAI National, but any event or user conference you attend) and make sure you get the absolute biggest bang for your buck.