Our brains are wired to respond better to stories. The cadence, the mysteries, the spoken word. From the beginning of mankind, we have used stories to entice, to influence, and to remember.
And the best marketing works exactly so, by telling stories. Not just stories, but the right story, to the right audience at the right time. When you bring them together, magic happens. That's what Frontage Marketing Group aspires to be: Your storyteller, we want to help you create the kind of magic that awes, inspires, and causes people to remember you. And not just that, but to actually invest their hard-earned money in your product and services because they believe you can help to make them a better version of themselves.
But magic doesn't happen in an instant. It's about creating the right atmosphere, crafting the right message, cultivating the right medium. All of that is strategic, and we are here to help you define it.
Any marketing company can offer to do a service for you - improve your SEO! Build Your Blog! Generate Back Links! Manage Your PPC! - that's all marketing (yeah, we help you do that stuff too). But none of that matters if you haven't got the foundation built, and the story that carries the message. That's where Frontage Marketing comes in. We want to be your partner, in it with you for the long haul, helping you achieve the levels of success you've been dreaming of.
We are here to help you make magic; so you can dare to dream.
Anybody can redesign a website or create a pretty marketing slick. When we talk about strategic inbound marketing, what we really mean is building a marketing machine that will work to bring in leads for your business 24/7/365 for YEARS to come. This isn't a one and done scenario. A successful digital marketing strategy is conducted in phases.
Phase 1: Auditing
First we must understand where the company is now: its website, its online footprint, its marketing assets, and its technology stack. The purpose of the audit phase is to identify the current positioning of the brand, and where the holes are in the current marketing strategy. From the audit results, we can identify a list of quick wins and low-hanging fruit to begin improving the company right away.
Phase 2: Messaging
Successful marketing only works when Sales and Marketing present a unified front. There must be a cohesive story, and consistent messaging throughout every stage of the marketing and sales funnel to insure proper targeting and successful conversions. The Messaging phase will result in the living documents that will make up the company’s playbook.
Phase 3: Implementation
Once the foundational elements of Phases 1 and 2 are completed, the implementation phase can begin. In this phase, we will address each aspect of the company’s marketing funnel and create the assets / implement the changes needed to insure success. Each project in the implementation phase will have its own tasks, deliverables, timelines and KPIs for tracking success.
Phase 4: Maintenance
When a solid foundational inbound strategy has been put in place, the maintenance phase will begin. This phase will be project based depending on the future needs of the company, as well as identification of additional content needs and development of new evergreen content.
This is a collaborative process. At Frontage Marketing Group, we want to be your long-term partner. We are not out to replace your current marketing team, we're here to empower them, by giving them data-backed advice on how to better leverage your marketing budget and their time to have the maximum impact for your business.
Request for Proposal
If you have a project already in mind that you need done, click below to book a 15-minute needs analysis call. We will talk about your project with you and submit a proposal within 3 business days.
Let us prove to you how we can help you grow your business through inbound marketing. Book a free 30-minute consultation with us. We will review your website, keywords and positioning, and provide you with 3 guaranteed actions that you can take today to improve your online presence.