Resources

The CAM Marketing Montage

CAM Marketing Montage May 2023

This month’s CAM Montage is about helping management companies prioritize customer needs and deliver a positive client experience to win new business. Start delivering content that gets boards to say, “Yes!”

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mapping content to the buyer journey

Is Your Content Solving Problems? How to Meet Boards Where They Are in the Buyer Journey

Not everyone is ready to buy the first time they encounter you. But if you can create content for each stage of the buyer journey you can meet them where they are in the process.

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Inbound Marketing

Need a Strategy to Win Board Members? Try Inbound Marketing

Community association service providers face special challenges when it comes to the effectiveness of traditional marketing. Inbound Marketing is a strategy that’s been proven to work.

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The CAM Marketing Montage

CAM Marketing Montage April 2023

This month’s CAM Montage is about changes you can make in your management compant to win new community association clients. Change your flexibility, change your strategy, and you can change your value perception

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The CAM Marketing Montage

CAM Marketing Montage February 2023

Introducing the CAM Marketing Montage–your source of all things community association & marketing related! This month, we’re helping you start your year off right with top trends for 2023, CAM industry insights and annual predictions for condos, HOAs and Co-ops.

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Management Company Marketing Budget

Does Your Management Company Have a Marketing Budget?

Many management companies think they don’t have a marketing budget. If you are among those, you may be thinking about marketing all wrong.

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Women At Business Conference

3 Ways to Make the Most Out of a Conference

Rest is important, but don’t lose the momentum! There’s a lot to be done after a show wraps up that can help you make the most out of your conference experience (not just for CAI National, but any event or user conference you attend) and make sure you get the absolute biggest bang for your buck.

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BrandPersonalityArchetypes

What is Your Brand’s Personality Archetype?

Your brand’s personality dictates how your brand is seen and remembered by your audience. If it were a person, what would your brand’s personality archetype be?

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What is a community association

What is a Community Association?

What is a community association? Is it a government? Is it a business? Is it a social club? Yes.

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Why You Need a Purpose-Driven Website

Not Just Another Redesign – Why You Need a Purpose-Driven Website

If you build it will they come? Not necessarily. Instead of just redesigning your site, consider a purpose-driven website.

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