Posted by Meigan Montoya on February 12, 2023 in CAM Marketing Montage
The CAM Marketing Montage is your source for Community Association Marketing News. Each month we bring you a curated list of articles centered around a theme that is relevant to marketing to community associations. We like to think of it like a training montage in a movie, where you can learn a topic at an accelerated rate. Please enjoy!
Hello February!
The year is off to a very speedy start–is anyone else astounded that we’re already in February? Still, we have a year full of new and exciting changes ahead of us. Keeping our eyes up and a finger on the pulse of the industry is going to be vital in making 2023 a resounding success. Here are some trends and topics to consider as we venture forth into the new year.
2023 HOA Predictions
Every year brings challenges, and 2023 will have a fair few in store for HOAs, condos, and co-ops. South Florida’s Trident Management expects communities will deal with new laws, rising costs, and increased disputes.
State of the Industry
CINC Systems is tracking some trends of its own. After extensively surveying the CAM industry as a whole, the software provider expects that 2023 will require that everyone take a step back and really “rethink community.”
What’s Your Budget?
Most CAM companies believe their marketing spending is $0. Think again. CAM marketing comes in many forms but is often poorly optimized. Here’s a guide to help you better understand your CAM company’s marketing spend.
Embracing Inbound
While you’ve got marketing on the brain, take a look at the 2023 trends experts at HubSpot are tracking. Among their top 10 is the prediction that “inbound marketing will remain a best practice for growing brands.”